Your partner in customer flow analytics
Real Life Deployments
Discover how Supersight delivers value across real-world environments. From universities and workplaces to unique visitor destinations, each deployment highlights how people flow and occupancy data can be turned into clear, actionable insights. Designed to suit different use cases, the solution helps organisations optimise space usage, improve experiences, and make informed decisions based on how spaces are truly used in everyday life.
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Academic environments
Various universities across Europe use Supersight to better understand their space utilization.
Supersight transforms people flow data into actionable insights for universities and campuses. Whether it’s lecture halls, libraries, study areas, meeting rooms, or common spaces, the solution reveals how spaces are actually used, when peak times occur, and where capacity challenges exist. This enables you to optimize space utilization, improve the student experience, and support data-driven campus planning — all through a single, clear data view.
City of Helsinki - Lecture hall occupancy rates
The City of Helsinki has several shared-use facilities, but there is no reliable information on their occupancy rate. There is a high demand for school and educational facilities, so the city wants to ensure that they are used as efficiently as possible. "Our aim is to promote the efficient use of learning environments," says Marjo Kenttälä, project manager. Supersight has been monitoring the occupancy rates in the lecture halls at Stadin AO and the results have been 10-12% occupancy in the monitored facilities.
University of Helsinki - Building Occupancy rate
Since the building was completed in 2004, university teaching has changed and it is no longer necessary to use all the traditional teaching spaces in the same way. Occupancy varies significantly from month to month, peaking at a weekly average of 26% in 2024, with single hour occupancy peaking at 39%.
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Workplace environments
Measure people flow, occupancy, and space utilization across your office, completely anonymously— from entrances to meeting rooms and workstations.
Our service can measure real-time occupancy across the entire office and provide a clear understanding of how meeting rooms and shared spaces are actually used. It helps identify peak times, bottlenecks, and underutilised areas, while also integrating data with room booking systems via API.
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City of Porvoo - Office space occupancy rate
The commercial building, built in the early 1980s, was renovated to provide new common offices for the City of Porvoo's departments. The property is located right in the city centre, on the corner of Porvoo's market square.
The city's departments moved to the Nimbus building from three different locations. The new shared office space supports the City of Porvoo's office strategy with a focus on functionality, comfort, flexibility, ecology and space efficiency. The shared premises will also improve cooperation between the different departments.
Turku Technology Properties - Real estate occupancy rate
How many people in our facilities are actually walking around?
It was a question that Turku Technology Properties found itself asking more and more. Turku Technology Properties started using Supersight services already in early 2023.
In total, there are 18 properties and 160 430 m2 of space.
The Supersight service provides information on the actual number of people in the premises. This makes it easier to allocate space efficiently.
Recreational environments
Insights from Supersight help recreational venues understand how visitors move, which areas are busiest, and how spaces are used throughout the day.
Supersight turns visitor flow and occupancy data into actionable insights for leisure facilities. From entrances and activity zones to shared spaces, it reveals when areas are most crowded and which spaces are underused. This enables venues to optimise space, manage peak periods, improve the visitor experience, and make informed, data-driven operational decisions — all through a single, clear view.
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Kirkkonummi municipality - Utilisation rate of sports facilities
Kirkkonummi municipality measures the utilisation rate of its swimming hall on a pool-by-pool basis to analyse the efficiency of the sports facilities in order to design more versatile and adaptable sports facilities. Read more
Technopolis - Gym occupancy rate
Technopolis makes your everyday life easier by offering flexible office solutions, meeting facilities and comprehensive services to support your work.
Santa Claus Office
How Santa Claus Office Uses Real-Time Visitor Insights to Bring Christmas Magic to Life
As the snow blankets the forests of Lapland and the glow of Christmas lights warms the arctic twilight, thousands of visitors from around the world begin their annual journey to meet Santa Claus in Rovaniemi. Behind the enchantment of Santa Claus Office—one of Lapland Safaris’ most iconic destinations—there is a surprising ally helping the elves deliver a smooth and memorable holiday experience: real-time visitor analytics.
This year, the Santa Claus Office has taken a step further in enhancing the Christmas magic by implementing Supersight PeopleCounter to automatically count visitors arriving to meet Santa, monitor dwell time in Santa’s Room, and understand how the space is used throughout the day. Although the technology itself is invisible to guests, its impact is felt everywhere—from shorter queues to better-staffed encounters to a more serene and personal meeting with Santa.
Using Technology to Protect the Magic
At Santa Claus Office, the goal has always been clear: every visitor deserves a calm, joyful and unhurried encounter with Santa Claus. But during peak season—especially in December—the steady stream of families, children, and Christmas enthusiasts can make it challenging to keep waiting times comfortable and the experience joyful. The real-time data offers the elves precise information about:
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How many visitors arrive each hour
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How long guests spend in Santa’s Room
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How well the space is used throughout the day
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When additional elves should join the operations to support the flow
This helps the Santa Claus Office anticipate crowds, adjust staffing, and maintain the warm, stress-free atmosphere that visitors travel across the world to experience.
A Word From the Head Elf
"Christmas is a time of warmth, joy and wonder—and our mission is to ensure every visitor feels that magic the moment they step inside,” says Mrs. Minttu Kariniemi-Aula, Head Elf at Santa Claus Office. "Thanks to real-time insights from Supersight, we can prepare for busy moments and make sure each meeting with Santa is peaceful and personal. Even though we rely on advanced technology, the heart of the experience always remains the same: giving people a moment they’ll never forget."
A Seamless Experience for a Season Full of Joy
While the magic of Christmas will always be handcrafted by the elves and Santa himself, smart technology quietly ensures the experience is smooth, safe, and enjoyable for everyone. With accurate data supporting operational decisions, Santa Claus Office is prepared to welcome record numbers of visitors this season—without losing the timeless charm that makes the Arctic Circle feel like the true home of Christmas.
As the holiday season approaches, the combination of tradition and modern innovation ensures that every “Merry Christmas!” whispered in Santa’s Room remains as magical as ever.
Read customer stories from different use cases
"Now using Supersight can give us a competitive advantage. Later on, others will use them, making it necessary for us to do the same."
Mikko Lehtinen, CEO, Turku Technology Properties
"Supersight data plays an important role in the port's long-term plans, including the development of better convoy solutions"
Leonard Sannemann, Passenger terminal supervisor at Port of Helsinki Ltd
"Supersight ensures 100% privacy and offers seamless people flow analytics in varied environments."
Eric Gargallo Serrano, Elisa Corporation Annual Report
"We use Supersight and point of sale data to optimize operations in campus restaurants. This reduces biowaste to meet CO2 emission targets"
Andrew Rebeiro-Hargrave, Senior Researcher, University of Helsinki
